Vanessa Felix
International Communications
Web Design
LATEST PROJECTS
As Rioja’s continued commitment to the Canadian market grows, I worked with digital team in launching Rioja’s Canadian website at www.RiojaWine.ca. I recommend new content to post on www.RiojaWine.ca including event listings, recipes, and articles, as well as, monitor user experience. I’m responsible for implementing French and English language translation on the site. www.RiojaWine.ca receives a unique monthly visitor rate of 10,000.
I worked with the digital and design team on mapping the framework of www.RiojaTrade.com including menu structure, content offerings, and user experience for merchandise orders. Made recommendations and approved with Trade Director on seasonal creative displayed, format and layout of all content. I recommend and manage user experience for ease of use. Increased unique monthly visitor rate by 41% from launch by end of first year.
Rioja Promotional Material Online Store:
I manage Rioja’s promotional online store utilized by internal teams, which accounts for 89% of all Rioja marketing material purchases. I oversee content updates, inventory listings, monitor and adjust user experience quarterly with the warehouse manager. I increased Rioja promotional item order sales by 35% by user implementing guidelines, which coincided a reduced budget spend by 20% compared to previous years.
I monitored look, feel, and design of www.beautypress.com and responsible for implementing design changes with abroad digital teams bi-annually. I launched Drop-Box integration and restructured menu listing for seamless user experience, which resulted in a 35% annual increase of high-resolution image and press release downloads from 2013-2015.