Vanessa Felix
International Communications
Creative Marketing Concepts
LATEST PROJECTS
Marketing Concept:
Holiday
Rioja runs its annual holiday marketing concept from August to January. I manage several elements of concept design including marketing material from post cards to Santa hat bottle toppers, concept contest strategy, and recommending creative for campaign execution along digital, trade, and creative teams. In 2017, the holiday contest garnered a 35% increase in RiojaTrade.com registrations, over 1.1K social media posts, and over 7K holiday point of sale material ordered and downloaded in USA.
Marketing Concept:
Grilling
Rioja runs its annual grilling marketing concept from March to August. I manage several elements of concept design including marketing material from post cards to tote bags, concept contest strategy, and recommending creative for campaign execution along digital, trade, and creative teams. In 2018, Rioja’s grilling concept resulted in a 30% increase in RiojaTrade.com registrations, over 1K social media posts, and over 5K grilling point of sale material ordered and downloaded in USA.
Marketing Concept:
Rosé
Rioja runs its annual rosé marketing concept from April to August. I manage several elements of concept design including marketing material from post cards to sunglasses and recommending creative for campaign execution along digital, trade, and creative teams. Rioja Roséconcept helped garner over 35 new Rioja roséwine placements in 2017 throughout the USA and over 3K orders and downloads of point of sale material.
DOCa Rioja Promotional Material
I solely manage Rioja’s promotional material inventory warehoused in Virginia at 800 Sq. Feet at a $250,000 annual budget. I am the referral team member to all external and internal teams including creative, digital, trade and media teams for their marketing material needs. I track budget spend, new product design from ideation to production, inventory management including campaign and concept allocations.
On RiojaTrade.com, I implemented POS material to be available for download and to-order. I reduced costs by 50% by transitioning the Rioja Tasting Kit from the Tempranillo Kit. I saved Rioja Trade 25% in annual shipment fees by implementing order and shipment guidelines to all teams.