I managed a $100,000 annual contractual co-marketing partnership for two consecutive years with Ufeast and Mastercard Priceless Cities. I collaborated with partners on planning and execution of eight wine dinners per year, approved partner marketing copy in both digital and print format, wine and food pairings, and media placements. I attend eight events per year as a DOCa Rioja expert and brand ambassador. Canada partnerships contributed to an 14% increase in volume and 6% increase in value from 2016 to 2017.
I oversaw Exquis’ annual co-marketing partnership valued at $80,000 annually. Partnership programs included DOCa Rioja sommelier master classes, paid media opportunities on Exquis printed and online publications, and organization of Rioja sponsored industry events like Quebec City Wine Fair and Somm360.
Blanchards Wine & Spirits
I managed 1-year partnership with Blanchards, a wine & liquor retailer with 8 locations throughout Massachusetts, in 2017. Managed partnership programs including approval of digital and print co-branded communications, organized in-store tastings and wine seminars. Rioja wine sales in the USA increased 15% in 2017 compared YOY; 5% above agreed partnership goals.
I co-managed a co-marketing partnership with WSJwine in 2017. I was responsible for reviewing and approving all copy on print and digital communications including case card inserts, WSJwine catalog features, and e-newsletter mailings. WSJwine partnership increased Rioja USA wine sales in 2017 15% compared YOY.