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Content Creation


I’m charged with recommending new content on through research and surveys with internal Rioja Trade team and external trade members. In 2017 and 2018, I have rolled out new educational resources including the Rioja Vintage Chart, the Rioja Bartender Guide, and coming soon is the DOCa Rioja Trade Kit and the Consejo Corner. With the digital team I oversee the monthly publishing of 8-10 articles, the trade newsletter content and design. Trade newsletters receive an open rate of 66%. receive an average of 25 resource downloads per month. 

At beautypress, I managed all content on including brand press rooms ensuring accurate and updated information was live per client contracts. I updated weekly the industry news section of I attended beauty industry events including trade show’s, such as The International Beauty Show. As well as, private beauty brand events hosted by brands such as Mary-Kay and LUSH. I attended Mercedes-Benz  New York Fashion Week posting content 12 hours post-fashion shows. I wrote original editorial content, such as Beauty Background articles. Beauty Background articles received open rates of near 50% and was often republished by leading industry news sources including Skin Inc., Beauty World News, and Westchester Magazine. 

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