Trade Marketing Supervisor

DOCa Rioja, New York City

​2016 - 2019

Responsible for implementing first digital marketing campaign for Spain’s premiere wine region. Maintain community relations by writing and disseminating trade advisories to importers, export directors, distributors, and principal partners. Responsible for $150,000 point-of-sale merchandise inventory from ideation to design to distribution of items.

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• Optimize trade marketing campaign results reported quarterly to 800 Rioja wineries by 1,000% by instituting digital and media campaign KPI’s into new CRM system for accurate consumer reach results reported. 

• Strengthen engagementon RiojaTrade.com by implementing bi-annual e-mail marking campaigns with an average CTR of 5% that result in a yearly average increase in newsletter subscribers of 35%. 

• Boost content production by 15% on RiojaWine.ca and RiojaTrade.com increasing viewership by 20% annually. 

• Manage marketing partnerships with government-run liquor control boards like the LCBO and SAQ and companies like Mastercard at $70,000 annual budgets. Resulting in an increase of Rioja wine sales and market value within Canada by 40%.

 

 

Computer Coding Enrichment Specialist & Consultant

Ironbound Community Corporation (ICC), Newark, NJ

​June, 2016 - August, 2016

 

• Led restructure of grant management system increasing environmental justice, family service and adult education grants by 15% for the City of Newark citizens. 

• Produced daily lesson plans on computer coding increasing cognitive and behavioral skills for students from grades K-8th.

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Operations Manager & PR Specialist (February, 2015-October, 2015)

beautypress, subsidiary of webportalis GmbH & Co. KG, New York City 

​2012 - 2015

 

Tasked with managing a team of four and their day-to-day tasks. Oversaw business plan including quarterly and yearly sales goals. 

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• Negotiated marketing partnerships with leading industry organizations like CEW, InnoCos, ICMAD, Health & Beauty Association Global, Cosmoprof North America that resulted in a yearly average new client acquisition rate of 50 and a YOY revenue increase of $50,000 annually. 

• Introduced Meltwater media reports for clients that delivered a 35% increase in media results reported. 

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Content Manager & PR Consultant (October, 2012-February, 2015)

beautypress, subsidiary of webportalis GmbH & Co. KG, New York City 

​2012 - 2015

 

Managed press room libraries of over 600 brands including the publishing of their press releases, hi-resolution images, and videos. Maintained newswire schedule and disseminated twice daily releases. Wrote official company press releases and media advisories, as well as, press releases for clients. Created marketing materials like case studies, sales brochures, and price lists.

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• Created 5-10 pieces of original editorial content per week including Mercedes-Benz New York Fashion Week coverage, Beauty Background articles, Topics of the Week, expert interviews, and industry event coverage resulting in an increase of original content downloads and open rates by 20% compared to previous years. 

• Monitored web design style and functionality of beautypress.com through Germany-based Wawi server, improve audience experience by 30% by integrating DropBox storage system. 

• Pitched to executive team and integrated new service offering, the “What’s New Box” that resulted in consecutive sales revenue YOY increase of 35% from 2013-2015.